And deliver the right message at the right moment
*Compared to conventional Programmatic Advertising
| AdXelerate | Other Programmatic Ads | |
|---|---|---|
| Audience Reach | Reaches 100M+ users via telco data across devices, apps, and browsers | Smaller reach, limited to specific apps or services |
| Targeting Precision | Better targeting using telco data: demographics, app/browser usage, mobility | Less precise; based on device/app behavior and online activity |
| Fraud Risk | Low fraud risk – uses verified network user data | Higher risk – prone to fake clicks, bots, and device spoofing |
| Campaign Insights | Detailed performance reports based on telco data | Basic results – usually just age, gender, and location |
| Privacy & Compliance | Follows strict privacy laws (e.g., GDPR), data is anonymized | Privacy concerns due to device tracking, especially with Apple’s ATT policy |
| Commercial | All costs included | Extra fees for using telco data |
